Personal Care Mostly marketing
Bamboo Toothbrush
Better than virgin plastic — but not the way it's marketed
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Assessments
Every product, compared against reality
Not against the worst-case alternative the marketing chose — against what you would actually be doing instead.
Drinkware Depends on your habits
Stainless Steel Water Bottle
A win only if it replaces a bottled-water habit
Pays off in ~25 uses Read assessment →
Clothing Depends on your habits
Organic Cotton T-Shirt
The label matters less than how long you wear it
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Kitchenware Genuinely better
Cast Iron Skillet
The rare product that earns the hype
Pays off in ~3 years Read assessment →
Electronics Depends on your habits
Repairable LED Desk Lamp
Repairable beats disposable — if you actually repair it
Pays off in ~10 years Read assessment →
Household Mostly marketing
Cotton Tote Bag
The mascot of green shopping barely earns its keep
Pays off in ~131 uses Read assessment →
Drinkware Depends on your habits
Reusable Coffee Cup
Pays off in weeks for a daily habit — if washing stays sane
Pays off in ~30 uses Read assessment →
Personal Care Genuinely better
Metal Safety Razor
The rare eco swap that's also just the cheaper product
Pays off in ~1 years Read assessment →
Health Genuinely better
Menstrual Cup
The strongest product on this site — every column wins, by a lot
Pays off in ~3 months Read assessment →
Baby & Kids Depends on your habits
Reusable Cloth Nappies
Wins by a quarter — but the washing machine casts the deciding vote
Pays off in ~1 years Read assessment →
Electronics Depends on your habits
Rechargeable Batteries (NiMH)
Genuine for the games controller; mostly marketing for the TV remote
Pays off in ~1 years Read assessment →
Electronics Depends on your habits
E-Reader
Beats buying new books for heavy readers — but the library beats both
Pays off in ~3 years Read assessment →
Kitchenware Mostly marketing
Beeswax Food Wraps
Solves a problem measured in grams — pleasantly
Pays off in ~10 months Read assessment →
Drinkware Mostly marketing
Stainless Steel Straw
The mascot of eco-consumerism, solving its smallest problem
Pays off in ~150 uses Read assessment →
Personal Care Genuinely better
Shampoo Bar
A quiet, real win — just a small one
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